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Google Ads Attribution Reports - A New Look for Attribution Reports in Google AdWords #Shorts

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Attribution in Google Ads helps you understand the paths that people take to complete a conversion. It awards credit for conversions to different ads, clicks and other factors along the way, so you can focus your investments on the media having the biggest impact on results.

Recently, Google Ads also added YouTube ads to attribution reports in beta to help you understand the role that video plays in your customer’s path to purchase.

To give you an even more holistic view of your Google media, they’ve now added Display ads to attribution reports, alongside Search and YouTube ads.

Attribution reports can be found in Google Ads by clicking the tools icon in the top right. Then, under Measurement, select Attribution.

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