Paul Hilsen, Managing Partner at Elko, begins a new podcast series where he discusses the business side of IT best practices. He'll speak to business leaders in every industry to get to the bottom of why our reliance on technology is growing, what problems we can solve with it and what the future looks like, too.

This week he speaks to Kenneth Krutsch, founder and President at Krutsch Design. They talk in detail about the principles of good UI/UX, some common pitfalls for designers and the strategies that companies can employ to make sure design and function meet.