Professor Florian Zettelmeyer on managing analytics |
![]() |
Florian Zettelmeyer, the faculty director of the Program on Data Analytics at Kellogg and the Nancy L. Ertle Professor of Marketing, explains why managers need a “working knowledge of data science” during a Feb. 19, 2015, Kellogg Insight Live event at The Langham, Chicago. Read more: http://kell.gg/1w8oJjD
|