The Rutgers Strawberry Project has made a huge impact on strawberry production in the Eastern US through the release of new Rutgers-bred varieties, catching the attention of national media outlets and local consumers. New Jersey growers are excited to plant the flavorful 'Rutgers Scarlet' which has brought in customers by the masses and led to a contagious excitement for strawberries in the mid-Atlantic coast. This project is part of the National Strawberry Sustainability Initiative, a grants program funded by the Walmart Foundation and administered by the University of Arkansas System Division of Agriculture - Center for Agricultural and Rural Sustainability.