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Coffee beans are one of the most confusing items to purchase, so over the past several weeks, I bought 20+ different kinds of coffee at different price points, visited a local roaster, tried roasting my own beans at home and tested a bunch of types of coffee in order to understand the flavor and price differences of coffee beans.

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SOURCES:
📗 The World Atlas of Coffee, James Hoffmann: https://amzn.to/4dSDOlA
📗 Barista Hustle (Articles, Research, & Courses) - https://www.baristahustle.com/
📗 Specialty Coffee Association (Flavor Wheel & Cupping Handbook): https://sca.coffee/store-index/coffee-sensory-cupping-handbook
📗 Modulating the Flavor Profile of Coffee, Rob Hoos: https://www.nossacoffee.com/products/modulating-the-flavor-profile-of-coffee-by-rob-hoos
📗 Coffee Varieties Manual (World Coffee Research): https://cdn2.assets-servd.host/worldcoffee-research/production/pdf/World-Coffee-Research-Arabica-Varieties.pdf
📗 Coffee Market Statistics: https://icocoffee.org/resources/coffee-market-report-statistics-section/
📗 Coffee Blending Pros & Cons : https://www.baristahustle.com/to-blend-or-not-to-blend/
📗 Impact of Climate Change on Coffee Farmland: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9824350/#:~:text=Coffee production is fragile%2C and,coffee-suitable land by 2050.
📗 Coffee Transparency Example (Onyx): https://onyxcoffeelab.com/products/colombia-juan-jimenez-pink-bourbon?variant=41123734126690
📗 Medici Coffee Austin: https://mediciroasting.com/collections/coffee
📗 How to Make the Best Coffee at Home, James Hoffmann: https://amzn.to/3Vgvq8m
📗 On Food & Cooking, Harold McGee
📗 Food Chemistry, Belitz et. al.

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⏱ TIMESTAMPS:
0:00 Intro
3:18 Thank you to AeroPress!
4:45 Coffee Roasting Takeaways
8:12 How does the price of coffee change?
13:34 How does roasting create the flavor of coffee?
20:22 Green Coffee Taste Test
25:47 How do you find coffee beans you'll love?
27:57 How is coffee processed?
32:45 How is coffee harvested
37:03 How is coffee grown?
44:45 Conclusion: Flavor, Price, Exploration
47:20 Carve outs

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MISC. DETAILS
Music: Provided by Epidemic Sound
Filmed on: Sony a6600 & Sony A7C
Voice recorded on Shure MV7
Edited in: Premiere Pro

Affiliate Disclosure:
Ethan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to [Amazon.com](http://amazon.com/) and affiliated sites.