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ASO (App Store Optimization) is the process of optimizing the page of a mobile application on the app store (Google Play, App Store, and others) in order to improve its visibility for the user by the maximum number of search queries. After optimization, the number of organic downloads increases as it covers more keywords.

ASO for Google Play: TOP MISTAKES
1. Do not add keywords to the title
2. Do not add keywords to the short description
3. Keyword spamming in the app description text
4. Do not add direct entries of keywords in the text
5. Do not use focus captions for screenshots
6. Do not use reviews as an additional opportunity to get indexed

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