Website 201 - Beyond the Basics | Small Business Series |
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Learn how to leverage your website to take your online sales and marketing efforts to the next level. You will learn in-depth strategies to drive quality traffic to your website; then provide your visitors with the right information and experience to convert them to customers.
This is a continuation of Website 101 - Getting Started: https://www.thefutureisunlimited.ca/website-101-getting-started-webinar-may27/ Presented by Laura Dunkley - Digital Marketing Consultant (MBEC) 0:00 - MBEC & Speaker Intro 2:50 - Agenda & Intro 5:37 - Design Trends 13:53 - User-Experience (UX) 17:29 - Best Practices - Google Webmaster 21:36 - Accessibility 23:53 - Website Features & Tools 27:11 - Website Strategy 33:50 -Track Performance & Measurement Plan 45:50 - Audits 55:19 - Planning & Management 58:30 - Marketing Campaign Scenario - Website Tactic 1:03:30 - Key Takeaways 1:05:13 - Q&A 1:18:00 - BONUS - Organizing Website Design Folders & Files 1:25:00 - Q&A - continued To view other digital marketing webinars visit - https://www.thefutureisunlimited.ca/how-to-write-digital-marketing-plan-bootcamp-2020/ ---------------------------------------------------------------------------------------------------------- The City of Mississauga’s YouTube channel is a collection of videos about City of Mississauga programs, facilities and initiatives. Tune in regularly and subscribe to see what’s going on in Mississauga! Follow us on: Twitter: https://twitter.com/citymississauga?s=20 Facebook: https://www.facebook.com/citymississauga/ Visit our website for more information: www.mississauga.ca |