What happens when you've written award-winning books, get amazing reviews from readers, and your sales still start a downward spiral? You can give up writing — or you can take a step back, review your catalog, figure out a plan and up-skill, then reboot your author career.

13:35 - Interview starts

In this episode, Michaelbrent Collings shares how he ended up delivering pizza to support his family because his sales had stalled and how he turned it around, reinvigorating his career, taking his book sales income and reader engagement to new heights.

In the introduction, I mention the Voice Double in-between-isode, as well as Findaway Voices launch of Authors Direct, which enables you to sell audiobooks direct to listeners in US, UK and Europe, Canada and Australia.

Today's podcast sponsor is Findaway Voices, which gives you access to the world's largest network of audiobook sellers and everything you need to create and sell professional audiobooks. Take back your freedom. Choose your price, choose how you sell, choose how you distribute audio. Check it out at http://www.FindawayVoices.com

Michaelbrent Collings is an award-winning and internationally best-selling horror novelist, and screenwriter. His novel, The Deep was a finalist in the Bram Stoker Awards.

How to recognize when an author business needs attention and a revamp (and it's not a craft issue!)
Facing reality and being honest about what needs to change
Marketing strategies that stopped working
Tips for growing an email list and using paid advertising
Balancing marketing and writing
Knowing your worth and when it’s time to outsource some of your work
The importance of being endlessly curious

You can find Michaelbrent Collings at http://www.WrittenInsomnia.com and on Twitter @mbcollings

Get your Free Author 2.0 Blueprint at:
http://www.TheCreativePenn.com/blueprint

You can always find the show notes and links at: http://www.thecreativepenn.com/podcasts/