Starbucks, the $124.4 billion global coffee giant, trails only McDonald’s as the largest restaurant chain by market capitalization. Until a few years ago, the massive coffee company held more mobile payment users than Apple Pay. But what actually makes Starbucks excel in a crowded market?

WSJ’s Heather Haddon explains how Starbucks used technology to build its loyal customer base and why mobile orders are shifting the chain’s business priorities.

0:00 Starbucks operates like a bank
0:52 Starbucks’s history and menu
2:59 Starbucks’s technology
4:16 Store models
4:49 Culture and values

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