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Product Leadership Is Hard | PAKCon 2021

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Silicon Valley Product Group Founder and Partner Marty Cagan on leadership in product management.

"I normally like to talk about how strong product managers and product teams work to solve hard problems in ways their customers love, yet work for their business. This is the general topic of Product Discovery, and it's the main subject of the book INSPIRED. However, what is often not fully appreciated, is that in order for good work to happen, product leadership needs to provide the necessary environment and strategic context. Much of my writing over the past couple of years, especially in the new book EMPOWERED, has focused on the challenges of product leadership, and the specific and critical deliverables that product leadership is responsible for. In this talk, I will spell out these responsibilities, and discuss why each is critically important." – Marty Cagan

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