IUPUI Sustainability Director, Jessica Davis, shares the most effective strategies for encouraging behavior change - otherwise known as, getting people to do what you want them to do! These tools are critical in the field of sustainability (for example - how do you get people to recycle? to reduce their energy use? to refuse single use plastics?) but could also be applied in many other contexts.

This webinar is part of the 2020 Earth Month Celebrations series. To learn more about IUPUI Sustainability, visit https://sustainability.iupui.edu/