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https://bit.ly/4e02FnD Hello everyone! Just a little teaser of what is to come next week with my latest class on skillshare! You can follow me here to keep up to date on when the class launches at the end of the month: https://www.skillshare.com/user/jennylezan

In addition to my creative work, I’ve been teaching as an adjunct professor in higher ed for nearly 10 years. I often teach marketing and design courses and I wanted to bring another one of my favorite courses: Packaging Design to the digital space for small business owners who are looking to bring their branding to the next level with packaging design. This will is the second class in a 2 part series dedicated to branding. If you have not taken the first one and need to create a logo for use in this class - please make sure you check out: The basics of Branding and Logo design Using Open Source Assets in Affinity Designer for Small Businesses: https://skl.sh/3j0z6VM

What you will learn
In this course, we are going to be building on establishing our brand identity through a packaging suite. Before we do any designing we will be re-capping branding identity and how it is applied in packaging design. We will also discuss the evolution of packaging and how it is now used to implement branding for companies and we will further explore the design process as it applies to packaging design.

We will discuss the importance of research and how it can impact the direction of packaging design as well as the packaging design essential criteria - which is a starting point and foundation for strong packaging design. Finally, we will take what we learned and apply to a project. We will be creating packaging elements for use in shipping small products for something like an Etsy shop. We will be working in Affinity Designer to build out our elements in the software.

Hope you find this class helpful and can't wait to create with you!
-Jen

Music: Copyright Chillhop Music - https://chll.to/e358d170

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ABOUT ME
Welcome to the Freelance Life! I'm Jen - A Latinx mom of 2, based out of Chicago. Despite hardships growing up, I attended art school as a first generation student. With a career journey in fashion, design, illustration & digital media, I've come to merge my creative passions into the work I do as a freelancer and teacher . I've had to learn a lot over the years as a creative adding in video production to my arsenal during my time running Halfstack Magazine (you can see past videos on this channel still). I have a BA with a focus in Fashion, Design & Production. I graduated from Benedictine University's MBA graduate program focused in Entrepreneurship and Small Business Management in 2011.

When I am not freelancing or creating, I can be found teaching in the fashion departments at local universities and colleges in the Chicagoland area as well as on Skillshare! I look to inspire others as much as I look to be inspired! Let's create something great together!