A frank discussion about podcast advertising, what you need to know and the steps you have to take to start monetizing — and, when it makes sense to start. Dave Hanley from AdvertiseCast and Libsyn’s Directory of Community & Content Elsie Escobar speak about the ins and outs of adding advertising to your podcast.

Chapters
0:00 Open
2:42 How do you know podcasts are ready for advertising
9:46 People don’t realize how much work this is?
10:57 What do advertisers want to know
12:26 We got into this business 4 years ago
13:32 Creating a space for brands
17:56 What if you don’t want to do it on your own
25:29 This is gold people
29:17 Dynamic vs. Baked In
38:13 How do you keep advertisers happy
42:41 Audience Surveys Survey
51:23 What are AdvertiseCasts rates?
55:09 What do you look for?

Resources

Past Webinars
​​Social Media Best Practices for Podcasters
https://www.crowdcast.io/e/social-media-for-podcasters

Optimizing for Discovery - Podcast Growth Strategies That Work
https://www.crowdcast.io/e/podcast-growth-strategies

Links
Crowdcast https://www.crowdcast.io/libsyn

AdvertiseCast https://www.advertisecast.com/

Libsyn https://libsyn.com/

Libsyn Beta https://beta.libsyn.com/welcome/

The Feed https://thefeed.libsyn.com/site


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→ Start your podcast with this series https://blog.libsyn.com/podcasting-2/start-a-podcast/
→ The best podcast hosting plans around https://libsyn.com/plans-and-pricing/

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📍 Where to sign up for


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#advertising #advertisecast #podcastads #libsyn #monetization