What does it take to be a responsible fashion brand? As part of our latest Special Edition, BoF has produced a 5 episode series of educational video articles with entrepreneurs and business owners on how to build a responsible business. First up is August Bard Bringéus from online-only, direct-to-consumer menswear brand, Asket, who openly want you to buy fewer things, and so focus on their products outlasting anything else in your wardrobe. Read the full article on BoF now and sign up to BoF Professional to access the full Special Edition.

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Join us at the BoF Professional Summit on June 17 as we explore how fashion can be more responsible to people and the planet, featuring Bangladeshi garment worker activist Kalpona Akter, Levi Strauss & Co. Chief Executive Chip Bergh, designer Eileen Fisher and Aniyia Williams, executive director of Black & Brown Founders. Register now: https://pages.businessoffashion.com/bof-professional-summit/

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com