Digital marketing is one of the most exciting and dynamic areas of marketing today. Thanks to the internet and mobile technology, businesses can reach a global audience with their marketing messages instantaneously. And with the vast array of digital marketing tools available, businesses can target their messages very precisely, making the most of every marketing dollar.

No matter what product or service you are trying to sell, digital marketing is essential. In its simplest form, digital marketing is the process of using online channels to reach out to potential customers and promote your product or service. However, there is a lot more to it than that. To be successful, you need to have a clear understanding of how digital marketing works and what the most effective strategies are. You also need to be able to track and measure your results so that you can constantly adjust your approach. By following these basic principles, you can ensure that your digital marketing efforts are successful.

Despite its exciting potential, digital marketing can be a bit overwhelming for businesses that are new to the world of online marketing. To help you get started, we've put together a brief course on the fundamentals of digital marketing. This course will give you an overview of the various digital marketing channels and how they can be used to achieve your marketing goals. We'll also introduce you to some essential digital marketing concepts, such as search engine optimization (SEO), AACRO® Model of Digital Marketing and pay-per-click (PPC) advertising. By the end of this course, you'll have a solid foundation in digital marketing and be well on your way to creating a successful online marketing campaign.

Seven Boats, a leading digital marketing agency, is offering a free digital marketing course. The digital marketing full course covers all aspects of digital marketing, from search engine optimization (SEO) to social media marketing. It is designed for businesses of all sizes and covers the most important digital marketing strategies. The course is taught by experienced professionals who have a wealth of experience in the industry. The course is available online and can be completed at your own pace. It is self-paced and can be completed in as little as four weeks. After completing the course, you will be able to develop and implement a successful digital marketing strategy for your business.

In this video, Debajyoti Banerjee, Founder and Director of Seven Boats explained the dynamics of digital media and growth strategies. This digital marketing tutorial is helpful for beginners and professionals.

To learn more about the course, check the following link of digital marketing tutorial for beginners -

https://www.youtube.com/playlist?list=PLkvXpofQsOpuCwa7CqfIf8o22aks6nr87

VIDEO CHAPTERS

00:00 Introduction to digital marketing
01:48 Session Overview
03:14 What is digital marketing
05:58 Why digital marketing? Some Statistics
15:58 Career opportunities in digital marketing
17:13 Digital Marketing Salary in India
19:27 Fundamentals of digital marketing
20:13 Growth marketing strategies and AACRO® model of digital marketing
26:25 Digital marketing process
31:58 POEM model, Content marketing & landing page optimization
42:49 Landing page guidelines
48:20 E3 model of content marketing
51:17 Story Triangle Theory
57:00 FAB, POP-POD & Inverted Pyramid style of news writing
58:58 How to engage target audience, Hybrid content etc
59:45 How to get more traffic and convert them to paying customers (lead generation)
1:04:26 Inbound & outbound marketing
1:17:12 Conversion rate optimization (CRO) techniques
1:17:23 Content repurposing or recycling
1:19:26 How to retain your customers
1:20:32 Measure KPIs


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