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Real Influence: Persuade Without Pushing and Gain Without Giving In
Authored by Mark Goulston, Dr. John Ullmen
Narrated by Arthur Morey

#markgoulston #realinfluencepersuadewithoutpushingandgainwithoutgivingin

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BOOK DESCRIPTION

Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.

When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way?

Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, doctors and authors Mark Goulston and John Ullmen share a new method that business leaders can utilize to persuade others.

In Real Influence, Goulston and Ullem teach you how to: examine priorities, learn about the needs of key players, earn others’ attention, motivate others to hear more, and add value with question and actions.

Outdated approaches that portray influence as a means to get your way invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships.

Complete with examples of the steps in action and insights from real-world “power influencers,” Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.

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ABOUT THE AUTHOR

Mark Goulston, MD, FAPA is a board-certified psychiatrist, fellow of the American Psychiatric Association, former assistant clinical professor of psychiatry at UCLA NPI, and a former FBI and police hostage negotiation trainer. He is the creator of Theory Y Executive Coaching—which he provides to CEOs, presidents, founders, and entrepreneurs—and is a TEDx and international keynote speaker. He is the creator and developer of Surgical Empathy, a process to help people recover and heal from PTSD, prevent suicide in teenagers and young adults, and help organizations overcome implicit bias. Dr. Goulston is the author or principal author of seven prior books, including Why Cope When you Can Heal: How Healthcare Heroes of COVID-19 Can Recover from PTSD, PTSD for Dummies, Get Out of Your Own Way: Overcoming Self-Defeating Behavior, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, Real Influence: Persuade Without Pushing and Gain Without Giving In, and Talking to Crazy:…

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AUDIOBOOK DETAILS

Purchase on Google Play Books ►► https://g.co/booksYT/AQAAAEBsgnHCDM
Language: English
Publisher: HarperCollins Leadership
Published on: April 28, 2020
ISBN: 9781400223619
Duration: 7 hr, 28 min
Genres: Business & Economics / Business Communication / Meetings & Presentations, Business & Economics / Consumer Behavior, Business & Economics / Marketing / Direct, Business & Economics / Sales & Selling / Management