The video explains the algorithm used by app stores (Apple App Store and Google Play Store) to rank apps. Learn how to have your app rank high in app stores organic search in relevant keywords. In addition, it explores ASO tools and platforms market.
The video is part of a simple 7-step process to develop a digital marketing plan for software companies. The video explains developing a digital SWOT analysis, digital segmentation, goals and objectives, growth hacking and paid ads strategy, budgeting for digital marketing and digital marketing performance evaluation. The video is developed by Dr. Emad AbouElgheit, a digital marketing strategist, consultant, professor and author.
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