Subrahmanyam (Pawan Kalyan), who is fondly called as Subbu, is a spoiled brat. Janaki(Preeti Jhangiani), his neighbor and childhood friend secretly loves Subbu. Subbu's elder brother, Chakri (Achyut) and his father run a canteen. Chakri, a kick boxer participates in the inter-college competition, but is defeated by Rohit from Model college. Subbu pretends to be a multimillionaire and tries to woo Lovely (Aditi). Lovely learns about Subbu's true identity through Rohit and leaves him. Tired with his ways Subbu's father asks him to leave the house. In an attempt to bring Subbu back home, Chakri is attacked by Rohit and his men. Watch to know how the story unfolds.