In this video I am covering Google's brand new product Demand Gen campaign type.

Demand Gen campaigns by Google Ads help you in many ways. With Demand Gen campaign type you can target people with lookalike audiences on Discovery, Youtube, Gmail and Youtube shorts. This Google Ads campaign type also known as Demand Generation is an AI powered campaign type that can be rephrased as advanced discovery campaigns.

In my opinion it is a hybrid between Performance Max and Discovery campaigns.

What are your thoughts about Google's Demand Gen campaigns?


Google's source: https://support.google.com/google-ads/answer/13859703?hl=en

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