Musk will need to liquidate Tesla assets to complete the purchase of social media giant Twitter at $44 billion.

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The billionaire who runs Tesla and SpaceX posted a video clip of himself walking into Twitter’s San Francisco headquarters carrying a porcelain sink and tweeted: “Let that sink in.” He faces a Friday 5 pm ET deadline to complete the deal or litigation in Delaware will resume.

Elon Musk attempted to soothe leery Twitter advertisers Thursday, a day before a deadline to close out on his $44 billion acquisition of the social media platform, saying that he is buying the platform to “help humanity” and doesn’t want it to become a “free-for-all hellscape.”

The message seems to reflect concerns among some advertisers — Twitter’s chief source of revenue — that Musk’s plans to promote free speech by cutting back on moderating content could drive away some users.

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