Have you determined that your company is set up around feature teams rather than empowered product teams?

If and when your company decides you're ready to get serious about innovating on behalf of your customers, what does that really mean? For most people, it starts with unlearning most of what they believe to be true about product.

It means a different level of leadership. It means the technology will need to play a much more central role in your company. It means a different purpose for your product teams. It means different skills and responsibilities on those product teams, especially for the product managers. It means different ways of working in order to solve the problems you're now being asked to solve. And it means a very different level of empowerment and also accountability. It means a more difficult job for every person in your tech organization, at every level.

But it also means the chance to reach your potential as a professional, and as a product team. And the chance to create something truly meaningful for your customers and your company.