#BYD's booth#Tokyo Motor Show# ChineseCar #NewEnergy #electricvehicles
On October 25, 2023, the Tokyo Motor Show officially opened, marking its return after a four-year hiatus. Worth mentioning is that the Tokyo Motor Show, which has been held for 46 editions, has been renamed "2023 Japan Mobility Show" by the organizers, with a greater focus on future smart mobility, including electrification and intelligence, beyond just the automotive industry. According to available information, the Tokyo Motor Show began in 1954 and is the largest international auto show in Asia, known as the "Asian Automotive Trendsetter."

Originally named "All Japan Motor Show" in 1954, the exhibition's name was changed to "Tokyo Motor Show" starting from 1964. In 2021, due to the global pandemic, the 47th Tokyo Motor Show, originally scheduled for autumn, was postponed, marking the first interruption since its inception in 1954. In November 2022, the Japan Automobile Manufacturers Association announced that the Tokyo Motor Show, planned to be held in autumn 2023, would be renamed "Japan Mobility Show," attracting companies from various fields in addition to conventional automakers.

Although Japan's automotive industry has been relatively slow in the electrification transition, it is evident from this edition of the motor show that electrification has become a major focus for Japanese car manufacturers' future development. During the live presentations, Honda showcased the revival of its classic sports car, the Prelude, which was originally introduced in the 1980s and will now return in an electrified form. The redesigned front of the Prelude features a new design style with a central LED light strip showcasing its electrified identity, while the lower section includes a mesh grille and a diffuser to enhance the sporty appearance. The side profile retains the two-door design with hidden door handles, and the exterior mirrors, roof, and wheels are designed with a smoked black finish, while the front wheels feature blue calipers for a performance-oriented look.

Infiniti, the luxury brand, unveiled its first electric vehicle model, the Vision Qe concept car, globally at the show. Infiniti also announced its future product plan, including the next-generation Infiniti QX80, Infiniti QX65, and Infiniti Vision QXe. Toyota, the market leader in Japan, showcased several concept cars at the event, such as the Land Cruiser Se concept, featuring sharp lines, a minimalistic grille, and slim futuristic headlights. As a luxury brand, Lexus presented the Lexus LF-ZC and Lexus LF-ZL concept cars, which are expected to go into production in 2026, with Lexus transitioning into a fully electric brand by 2035. Additionally, other Japanese manufacturers such as Mitsubishi and Suzuki also unveiled their new electric vehicle models at the show.

Compared to Japanese car manufacturers, Chinese automaker BYD has become a highlight of this year's auto show, making it the first Chinese car company to participate in the Tokyo Motor Show. At the 2023 Tokyo Motor Show, BYD showcased its BYD, Tang, and Yuanwang brands, presenting a total of five new energy vehicle models, including the Yuan PLUS, Dolphin, Seal, Tang D9, and Yuanwang U8. From the live pictures posted by major Weibo bloggers, BYD's booth was crowded with onlookers, with the aisles filled with people, making it the undisputed "top stream" of the show.