Marketing Mindshift: Deirdre McGlashan on AI, BrandGuard & Value Exchange |
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00:00 Introduction and Background
02:17 The Impact of Remote Work 03:05 The Evolution of Marketing 05:16 First Mentor and Lessons Learned 06:17 Early Career and Creative Aspirations 09:10 Immigrant Background and Family 11:02 Breaking Through Roadblocks and Glass Ceilings 12:15 Leadership Lessons and Aha Moments 13:46 Navigating Layoffs and Fair Exchange of Value 19:52 The Importance of Listening and AI in Marketing 20:19 The Current State of AI 22:07 BrandGuard AI 23:12 Brand Governance and Hyper-Targeting 25:26 Staying Sharp in the Industry 26:14 Vetting Expertise in AI 27:26 Unintended Consequences of AI 28:35 Exciting Developments in the Tech Space 30:52 Concerns and Training Data 31:58 Working on BrandGuard 34:53 The Power of Curiosity 37:25 Leaving a Positive Impact |