Joe De Sena is the founder & CEO of Spartan, the world’s largest obstacle race and endurance brand. We discuss what it was like growing up in mafia territory, when he knew it was time to leave Wall Street, the craziest endurance events he has ever attempted, the economics behind the Spartan brand, how he plans to raise successful children, and more. Enjoy!

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Joe Pompliano creates daily videos on interesting topics at the intersection of sports and business. If you enjoyed this video, make sure to subscribe to his channel.