How do product teams make better decisions together?

Sean Flaherty, EVP of Innovation ITX, took part in the first ProductCamp Europe & Worldwide and introduced the Momentum Framework, a collection of contextual models aimed at helping teams function well over the long term by being purposeful with their product strategy and keeping it top of mind when adapting tactics in their day to day work.

Watch the video and learn how to use the Momentum Framework that links intangible business fundamentals like trust and customer loyalty to the profitability of your business, while powerfully rallying your team.

00:00 Introduction
01:06 The Momentum Framework. How does it work?
05:04 How do customers become advocates for products?
14:41 Stages of the customer relationship.
17:49 Customers in the strategy. The Momentum Framework.
19:07 What are Strategic Outputs?
20:15 What are Strategic Inputs?
22:09 What is Strategic Income?
24:07 The culture.
27:39 Strategy & Tactics. How to separate the two in order to maximize the success
35:43 Q&A

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