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Facebook announced that they will be removing a lot of detailed targeting options in 2022! In this video, we're teaching you advanced targeting options that you can use to adapt to this change!

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Did you hear? Facebook just announced the removal of a lot of detailed Facebook ad targeting options starting January 19, 2022.

That means potentially adjusting the targeting in all of your ads.

Let us show you some advanced Facebook ad targeting options that you can use to adapt to this change (and run better ads year-round).

We’re digital marketing professionals and we’ve spent years building audience lists and targeting ads.

We’ve run wildly successful campaigns due to excellent targeting, and have completely flopped because we struggled to find the right audience.

Facebook ad targeting isn’t always as easy as it seems.

And it’s gotten more challenging lately with privacy updates and this new removal of certain detailed targeting options.

Let’s get started!

Video Outline
Intro (0:00)
Targeting Options Facebook is Removing (0:54)
When is Facebook Making This Change? (1:22)
What Other Targeting Options Do You Have (1:51)
Social Ads Training Program (2:11)
How to Update Targeting In Existing Ads (2:43)
Other Targeting Options (4:16)
Detailed Targeting (5:19)
Audience Expansion (5:55)
Use Engagement (6:36)

Videos Mentioned
➡ Facebook Marketing Playlist: https://www.youtube.com/watch?v=Bam_rXmoOs4&list=PL-DAplYj3NS93fCW1mEJurhyQo-c32ujH&index=1

// LYFE Marketing

➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-ads-mastery/

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.