Planet Fitness: "GYM ON THE RISE"

In this video, we'll take a look at the history of Planet Fitness, one of the largest and fastest-growing gym chains in the world. Founded in 1992 by brothers Michael and Marc Grondahl in Dover, New Hampshire, Planet Fitness started as a small gym catering to casual and first-time gym-goers.

In its early years, Planet Fitness offered a simple and affordable membership model, with a focus on a non-intimidating and judgment-free environment. The gym's signature "Lunk Alarm," which sounded whenever someone grunted or dropped weights loudly, became a viral sensation and helped to solidify Planet Fitness' brand identity.

In the following years, Planet Fitness expanded rapidly, opening new locations across the United States and beyond. The company went public in 2015, and as of 2023, it has over 2,000 locations and more than 14 million members worldwide.

Along the way, Planet Fitness has faced criticism for its "no judgment" policy and its limitations on certain types of workout equipment. Some fitness enthusiasts argue that Planet Fitness promotes a culture of mediocrity and discourages serious training.

Despite these criticisms, Planet Fitness has continued to thrive




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