Why are Asian Investors Targeting Hotel Investments in the United States? | Hotel Marketing
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Why are Asian Investors Targeting Hotel Investments in the United States?

The number of Asian investors has been steadily growing in the United States in recent years, and this surge involves real estate and hotel investments. What does this mean, and how does it affect you? What do you need to know if you are to have a successful business relationship with Asian investors?
First and foremost, understand their goals and motives. What makes being in the hotel business in the United States desirable for them aside from earning money? They can earn money in other places, so what makes doing business in the US more attractive?

1. Having a Green Card or Permanent Resident status
Under the EB-5 Immigrant Investor Visa Program, eligible immigrants who invest substantial capital in financing a business that would generate jobs for American workers are granted permanent residency status. This is one of the main reasons why many foreign investors turn to the US for business investments.
In this program, "regional centers" collect EB-5 capital from multiple foreign investors within a specific region. It makes it much easier for investors to qualify, making EB-5 "regional centers" the best route for hotels and restaurant investment.

2. Improved groundwork and profitability in the hotel industry
Another motivation for Asian investors to flock to the US hotel industry is the ease of setting up a hotel business and how profitable it is now more than ever.

3. Increasing hotel values
Hotels had now recouped from significant dips in value a few years ago. The values have now increased at a rate of 10- 15 %, and prices continue to go upwards. As most hotels are now available online, demand continues to grow annually. Some hotels can now adjust their rates for transient businesses, which provide a valuable provision against inflation.

4. Increasing affluence in China, India, and other Asian countries
As the Chinese economy grew, the number of successful business people increased. There is also a rising number of the middle class in India, among other countries. As a result, the tourist industry is flourishing because more people can afford to travel locally and internationally—thus fueling the need for more and better hotels.

5. Soaring wealth of Asian individuals
In China especially, there is a visible increase in the number of moneyed individuals seeking to further grow their wealth by investing. One study says that the top wealthiest Chinese have investable funds of more than 2.7 trillion dollars, not counting the potential investments that would follow from institutions like banks and insurance companies.

6. Real estate and hotels are favored forms of investment
Asian investors continue to show their interest in US real estate and hotel investments. They take comfort in being part of internationally known brands and the prestige of owning one. Also, as the Chinese economy is growing much faster than the rest of the world, the strength of China's currency against the US dollar makes investment in the US extremely attractive for profits.

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