Importance of Test Automation in the OTT Industry |
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The OTT services industry is thriving, with a global market that is expected to reach $179.9 billion by 2025. However, the upward trajectory also leads to increased competition among providers and consumer expectations are rising. Now that there is a proliferation of options to choose from, users are becoming increasingly intolerant of services that don’t run smoothly. Issues such as repeated playback errors, stalling, and rebuffering, or services that feature a lacking user interface (UI), are quickly abandoned. So how do OTT providers balance quality with development costs and the necessary speed to market, in order to deliver a viable service?
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