Dr Hajo Rapp, Global Leader in Sales and Account Management at TÜV SÜD and Director, Strategic Account Management Association, outlines his session at Cranfield School of Management's Key Account Management Forum 25th Anniversary Conference on 27th October 2022:
Enhancing the impact of Key Account Management programmes.

Hajo Rapp is Global Leader in Sales and Account Management at TÜV SÜD AG a 25.000 employee organisation delivering
Testing-, Inspection- and Certification-Services globally. He serves as a
Member of the Executive Committee of the Board of Directors at SAMA
in Chicago (USA), within the Consulting Committee Sales Excellence
Magazine published by Springer (Germany), and as visiting lecturer at
Reutlingen University (Germany) within their Master of Arts Program
on Strategic Sales Management.
Prior to joining TÜV SÜD he was Head of Account Management and Market Development Boards at Siemens.
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