Audi has finally let us in on its big secret regarding the 2014 R8. Audi had to tread very carefully with the redesign of the R8, as to not disturb the water too much and scare away the easily spooked sports car lovers. Many auto manufacturers have made the mistake of fully revamping a lineup, only to have traditionalists hate it.

Audi's approach in this changeover seems more like a refresh than a complete redesign, as all of the changes to the R8 V10 coupe are minor nips and tucks here and there. Then again, we all know that a nip here and a tuck there can eventually turn into on gigantic facelift nightmare, so we need to really pull apart this refreshed R8 and see what's doing and whether it can still hang with the likes of Porsche or if it will go the route of the Ford Mustang Pinto and be forever loathed, except by a few enthusiasts.

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Director Mark Jenkinson
Production Company Rogue Films
Producer Tom Farley
Dop Tom Townend
Agency BBH
Creatives Tom & Olly
Post Production The Mill