How can a company transform beyond merely being competitive to make a difference in the resource-constrained world of the 21st century? In one sense “Compression” describes that squeeze.

In another sense, Compression Thinking is a pathway to 21st century business models, not just cost saving. It prods us to consider much more when making decisions, great and small. What kind of business models would let us all live better using much, much less?

We will introduce six principles of Compression Thinking, but emphasize only one, “Quality Over Quantity, Always.” That ties into rethinking a company’s mission (and business model) to improve quality of life for all stakeholders while using much less. That is a service model more than a model to maximize revenue from unit sales.