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If you’re having trouble getting clients or feeling lost in the sea of designers, this video is for you: Why personal branding is crucial for graphic designers - especially in today's competitive market.

Designers are increasingly facing global competition, often from developing countries, creating a race to the bottom in terms of pricing. Building a strong personal brand is your ticket to standing out, boosting your visibility, credibility, authenticity, and differentiation.

Let’s break it down: Visibility ensures potential clients can find you. Credibility makes you a trusted expert. Authenticity builds connections with your audience. Differentiation highlights your unique strengths and style and gives clients a reason to choose you over your competition.

When it comes down to it, a strong personal brand is a career longevity insurance policy, protecting you from layoffs and economic shifts, opening doors to new opportunities, attracting clients and collaborators, and positioning you as a thought leader in your industry.

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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.