The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week, they are joined by Eric Liedtke, Adidas’ former brand president who’s since moved on to found Unless Collective, a plant-based streetwear brand. Liedtke relives his decades with Adidas, from the 1990s all the way up to the brand’s dominant period in the 2010s. He discusses Yeezy, Adidas’ attempt to sign Drake, the NMD mania, and even that infamous meeting with Ye in 2022. Also, the cohosts break down Nike suing Bape and the Tiffany Air Force 1.

Looking for the Complex Sneakers Podcast Dad Hats? Shop on Complex Shop now!
https://shop.complex.com/products/the-complex-sneakers-podcast-dad-hat-white
https://shop.complex.com/products/the-complex-sneakers-podcast-dad-hat-black

EPISODE CHAPTERS / TIMESTAMPS: 

0:00 - 9:12: Intro, Welty Enters A Sneaker Raffle, Drake’s NOCTA x Nike Scuba Slides
9:13 - 21:19: Corteiz Air Max 95, Tiffany & Co. x Nike Air Force 1 Low
21:20 - 29:31: Nike Suing Bape, Dunne Explains the Lawsuit
29:32 - 44:32: Eric Liedtke Joins, What’s on Feet?, Eric’s Early Career
44:33 - 59:36: Adidas’ Endorsements, Eric’s Adidas Journey, Restrategizing the Brand
59:36 - 1:11:05: Kanye Joining Adidas, Why Eric Resigned, Drake x Adidas
1:11:06 - 1:26:09: Eric’s Brand “UNLESS”, Manufacturing Plant Based Streetwear, Kanye’s Infamous Adidas Meeting

SOLE COLLECTOR APP SKU'S: 

Tom Sachs x NikeCraft General Purpose Shoe "Field Brown: da6672 201
Diamond Supply Co. x Nike SB Dunk Low "Tiffany": 304292 402
A Bathing Ape x UNDFTD x Adidas ZX 5000: Q34751
Adidas NMD R1: s79168 15
Adidas Ultra Boost 1.0 "OG": b27171
Kith x Adidas UltraBoost Mid "Aspen": by2592

Subscribe to Complex on YouTube: https://www.youtube.com/c/Complex

Check out more of Complex here:
https://www.twitch.tv/complex
http://www.complex.com
https://twitter.com/Complex
https://www.facebook.com/complex
http://instagram.com/complex
https://plus.google.com/+complex/

COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.