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Copywriting is a skill that takes years to master. But when it comes to Facebook and Instagram ads, a small portion of your ad copy has a huge impact on your overall results. So it makes sense to focus on those parts of your copy that make the biggest impact first.

Most advertisers don't realise this, and they they waste time focusing on the later parts of their Facebook ad copy when most people won't even see it.

In this video you'll learn how to create better headlines and dramatically improve the opening few lines of your copy to quickly improve the click through rate on your Facebook ads, without having to re-write everything from scratch. This is where to start if you want to learn how to write Facebook ads (and how to write Instagram ads).

You'll see plenty of examples of ad copywriting, along with real-time transformations to show you how to actually implement these copywriting tips for yourself.

If you're running Facebook and Instagram for online courses or coaching products, this is one of the quickest ways to lower your ad costs.

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