Britannia vs Nestle

Britannia aur Nestle Indian market is 2 aisi companies hain jinki 2 minute me banne wali maggi ya chai me dubo ke khane wali biscuits ne saalo se hamari bhookh mitayi hai. But hamare pet ki bhookh mitane wali ye dono companies investment ke hisaab se kaisi hai?

Ye dono companies belong karti hain FMCG sector se aur NIFTY 50 me bhi included hain. Ab FMCG sector me comparison karte waqt ham sable pehle company ki profitability dekhte hain jisko dekhne ka sabse acha tareeka ROCE yaani Return on Capital Employed hota hai. Ye hame batata hai ki company khud ko chalane me jo paise laga rahi hai uspe kitna profit kama rahi hai. Britannia ki ROCE 66% hai jabki Nestle ki 59%. Matlab Britannia agar 100 rupaye invest karta hai to uspe 66 rupaye profit kama leta hai jabki Nestle 59.

Iske alawa current ratio jisse ham comapny ke short term me liye hue debts ko pay karne ki kabiliyat dekhte hai, ye Britannia me 0.96 hai aur Nestle me 1.05.

Ab company ka business future me kaisa rahega ye ham isse dekhte hain ki company apne inventory, matlab jo samaan unhone bana rakha hai, usko kitni jaldi bech pati hai. Aur ye ham dekhte hain inventory turnover ratio se jo Britannia me 5.43 hai aur Nestle me 4.11. Iska seedha matlab ye hai ki Britannia 67 dino me apna pura inventory bech deti hai jabki Nestle ko apne products ko bechne me 88 din lagte hain.


Is comparison se saaf dikhta hai ki Britannia jyada profit kama rahi hai kyun ki Britannia ke products logo ke gharo me jaldi pahuch raha hai jabki Nestle apne karje jyada easily chuka sakti hai.

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