Frans Feldberg is full professor of data driven business innovation at the School of Business and Economics, Vrije Universiteit Amsterdam. His research is about the impact of big data and artificial intelligence on business and society. In his talk he will explain why AI has the power to be transformative in many aspects of our daily lives, and give examples on how AI can contribute to designing a better and more sustainable future. To do so he will elaborate on the factors that accelerate the rise of AI, the economics of AI, and link to the SDGs. You know? This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx