GUNS DOWN LIFE UP LIVE ON HOT 97 SUNDAY JUNE 22, 2014.
The Guns Down, Life Up tour comes to the South Bronx New York
Date: Wednesday, June 25
Time: 1:00 p.m. to 6:00 p.m.

The Fund for HHC -- the philanthropic arm of the New York City Health and Hospitals Corporation -- and MARBEY Clothing Company will raise awareness for the Guns Down, Life Up movement and associated HHC hospital programs at the Dr. Jays store on Westchester Road in the Bronx.

All are welcome!

Guns Down, Life Up (GDLU) is the banner under which the New York City Health and Hospitals Corporation's response to violence in our communities is organized.

Event Elements:

• To promote June as New York State's Gun Violence Awareness Month, special edition

Guns Down, Life Up shirts will be sold in orange -- the signature color of this special month.

• DJ Rob E Rob Worldstar will be playing music throughout the day for customers and community.

• Artists will be performing songs, poems, and raps about peace and anti-violence.

• There will be tables providing information about Guns Down, Life Up, The Fund for HHC, Lincoln Medical and Mental Health Center's Teen Health Clinic, The Legal Aid Society, The Bronx Documentary Center, and more!

• Speakers will include representatives from: Lincoln's in-development Injury Prevention Program; S.O.S. (Save Our Streets) South Bronx; members of Community Based

Organizations: Man Up, S.O.S. Crown Heights, Operation SNUG, and I Love My Life/Life Camp; The Chris Owens Foundation; Activist Iesha Sekou; Motivational Speaker Calvin Bacote; Samson Styles (of B.E.T.), Yusef (of Central Park 5); and more!

All HHC GDLU programs consist of two components: an alternatives-providing, social empowerment component and a hospital-based interruption component that uses the Cure Violence model. Staffing for HHC programs includes physicians, social workers, program administrators, and other committed champions. The Cure Violence programs, which work collaboratively with HHC personnel, include "credible messengers," known neighborhood
residents whose role involves keeping the peace and defusing the possibility of retaliatory violence. There are established GDLU programs based at Harlem Hospital Center and Kings County Hospital Center; a third program is newly under way in the North Bronx Healthcare Network (Jacobi Medical Center and North Central Bronx Hospital). Later this year, Lincoln Medical and Mental Health Center's GDLU program will begin, and Coney Island Hospital, Woodhull Medical and Mental Health Center, and Bellevue Hospital Center are poised to join the GDLU movement.

Awareness for GDLU is raised through widespread dissemination of the popular GDLU t-shirt and hoodies (logo is above), 6,000 of which have been distributed throughout New York City during the past three years, and through banners, flyers, and social media that deepen GDLU presence at community events, rallies, marches, vigils, concerts, picnics, and parades across the city.

'MARBEY'

CONTACT: MARLA ABARCA and JAMES DOBBINS
Phone Number: 1 917-498-3509