If you are a beginner with App Store Optimization (ASO), you can't miss this masterclass! We will explain everything that you need to know on how to get started and plan your ASO strategy from 0-100. Here's a recap of what you'll learn:

- 00:00 Intro
- 03:38 Frequent ASO misconceptions
- 08:47 Defining App Store Optimization (ASO)
- 11:22 The bottleneck in User Acquisition (UA)
- 13:45 Supporting paid UA
- 17:05 The most difficult channel for attribution
- 19:01 The ASO equation
- 22:33 Keywords 101
- 29:31 Creatives 101
- 33:25 Ratings and Reviews
- 35:52 Browse Traffic
- 38:16 Identify priorities with store console data
- 41:31 Spy on competitors and unveil opportunities
- 43:33 Setup iterative processes
- 44:54 Monitor app store changes
- 47:23 Align priorities with other teams
- 48:38 Q&A

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