Political Consultancy Career | career setting | 2021

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Political consultants act as public relations specialists, salespeople and managers. By using many forms of marketing-suitable media, including advertising and press releases, the general goal of political consultants is to make voters aware of their candidates' party platform.

Political consultants advise campaigns on virtually all of their activities, from research to field strategy. Consultants conduct candidate research, voter research, and opposition research for their clients.

Election campaign communication refers to party-controlled communication, e.g. campaign advertising, and party-uncontrolled communication, e.g. media coverage of elections

History

Political campaigns have existed as long as there have been informed citizens to campaign amongst. Democratic societies have regular election campaigns, but political campaigning can occur on particular issues even in non-democracies so long as freedom of expression is allowed. Often mass campaigns are started by the less privileged or anti-establishment viewpoints (as against more powerful interests whose first resort is lobbying). The phenomenon of political campaigns are tightly tied to lobby groups and political parties.

The first modern campaign is often described as William Ewart Gladstone's Midlothian campaign in 1878-80, although there may be earlier recognizably modern examples from the 19th century. The 1896 William McKinley presidential campaign laid the groundwork for modern campaigns.

In the 1790-1820s, the Federalist Party and the Democratic-Republican Party battled it out in the so-called "First Party System". American election campaigns in the 19th century created the first mass-base political parties and invented many of the techniques of mass campaigning

A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided.
Targeting in politics is widely used in determining the resources of time, money, and manpower to be deployed in political campaigns. Political parties, campaign committees and political action committees prefer to place their resources disproportionately in constituencies where victory is possible, but not assured.

Political campaign staff are the group of people who formulate and implement the strategy of a political campaign. Campaign staffs are generally composed both of unpaid volunteers and paid employees of either the campaign itself or a related political party.
Politics is the set of activities that are associated with making decisions in groups, or other forms of power relations between individuals, such as the distribution of resources or status. The academic study of politics is referred to as political science.

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