ADW21: Uncertain Futures: Using Strategic Foresight to Guide Transformation |
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This event was originally presented at Austin Design Week 2021, November 8th - 12th.
What do you do when tomorrow is nothing like yesterday? Nobody can predict the future, but we can use trend analysis and strategic foresight to proactively move toward preferred futures instead of reacting to emergencies. By making possible futures feel real, we can “back-cast” how to prepare for them. This is an introduction to futurism in relation to service design and strategy, and how it can be applied to client work through a futures mindset. |