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This video is continuation of our Tata case study series. This video is all about Titan. Titan was the first private brand that challenged the monopoly of government owned hmt. Video tells how Tata came into manufacturing watches, perfume, eye wares and jewellery. Titan was the brand that made watches a fashion statement and it brought segments like Sonata, Titan edge, Raga, Fastrack and Xylys. Not only watches it ventured into making perfumes under the name Skin, Jewelry under the name Tanishq, eye wears under the name Eye+. Watch the video and be the part of our journey to be to know Tata group and Ratan Tata.

What is the business model of Titan?
What is the Marketing strategy of Titan?
Why did Titan succeed?
Why did HMT fail?
What is CAGR of Titan?
Who is the target audience of Titan?
What are the brands under Titan?
Should I invest in Titan?
How to improve sales?
What are the best marketing strategies?
What is IND Money?
How can I invest in the US stock market?
What is the case study of Titan?
How Titan captured the watch market of India?
Is Titan the largest watch maker?

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