The Ultimate Guide to Orthodontic Marketing: Ch 1 - The Orthodontic Marketing Funnel

👋🦷Learn how to grow your orthodontic practice:
https://orthopatients.com

Here’s what we cover in the video:
What even IS a marketing funnel? - You’ve probably heard the term marketing funnel before, but what does this really mean? A google search will pull up millions of articles, videos, and ads on the topic. This begs the question, “Where should I start?!”In this video, we’ll cover a simple definition of marketing funnel and provide some mental models to help you understand the concept. Simply put, a marketing funnel is a framework.

What is the ORTHODONTIC marketing funnel?
As an Orthodontist (a local, service-based business), you may find it difficult to see how concepts like the marketing funnel apply to your own practice. At Orthopatients.com, our goal is to help you understand marketing as a whole so you can grow your practice the right way over time—not just have a few wins (or losses) with a handful of haphazard marketing campaigns.

Why do I need a marketing funnel?
Hopefully by this point in the video you realize that this is a...stupid question.

What can I successfully outsource in my orthodontic marketing funnel?
This. This is the more important question, how are we going to take ACTION??

Here are our recommendations:
In House:
Determining your messaging and branding
Posting Content to Social Media

Outsourced:
Video editing
Photography
Facebook and Instagram Ads
Graphic design
Referral programs
Giveaways
Patient Events

Popular videos on my channel:
🏆How to Track Marketing ROI 👉 https://www.youtube.com/watch?v=qxgcFvV5qZE
🏆Facebook and Instagram Marketing on Autopilot for Orthodontists 👉https://www.youtube.com/watch?v=a6BWhpL95tE
🏆Orthodontic Marketing in 2020 🦷 DOMINATE Your Local Market With These Strategies 👉 https://www.youtube.com/watch?v=zCzwgWZ6y7E
🏆The Essentialist Guide to Social Media for Orthodontists 👉https://www.youtube.com/watch?v=vNDqFnZGrpc
🏆Create a Facebook Business Manager in 2020 | Facebook Business Manager Tutorial STEP BY STEP 👉 https://www.youtube.com/watch?v=Tb3C41d1VUQ

Join my facebook group for Advertising for Orthodontists- Free Trainings, Advice, & Support: https://www.facebook.com/groups/963020707415754/

Email me at: keaton@orthopatients.com

Or Schedule a call with me: https://orthopatients.com/scheduler/

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