Join Dylan as he covers the basics of bottom of the funnel (BOFU) marketing in this video. It's not magic. It's marketing!

Marketers often use a funnel to represent the actions someone takes from when they first interact with a business to when they purchase from that business. We split the funnel into sections based on how ready someone is to make a purchase, and aim to create content for people at every section.

You have the top and middle of the funnel, where people are starting to research their needs and consider their options. This video addresses people at the bottom of the funnel who are nearly ready to make a purchase. They just need some convincing to choose your business over everyone else.

The content you create at each stage of the funnel will be different because people's mindsets are different. Since people are nearly ready to make a purchase in the BOFU stage, your content should nudge them gently to that final goal. This is the time to pitch your company's value.

⌛ Video timestamps:
00:00:00 // Introduction to BOFU marketing
00:01:37 // 7 BOFU content examples
00:04:54 // Conclusion

🎥 Check out these videos to keep learning!

Intro to lead nurture ▶ https://youtu.be/uKTcTlwsFCM
Sales funnel basics ▶ https://youtu.be/bA42JvFn2VY
Conversion optimization overview ▶ https://youtu.be/FJ67z9D4mv4

📘 We also have written content on our website!

Modern digital marketing funnel ▶ https://www.webfx.com/digital-marketing/learn/digital-marketing-funnel/
4 sales funnel stages ▶ https://www.webfx.com/blog/marketing/sales-funnel-stages/
How to optimize for your funnel ▶ https://www.webfx.com/blog/marketing/b2b-marketing-funnel/

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