Get right to the point and find the information you are looking for, skip ahead to these chapters below!

00:00:00 Introduction
00:02:22 Challenger Brands: The Benefits of Being #2
00:06:51 Defining Your Cannabis Brand Archetype
00:09:46 How Do Archetypes Impact Brand Perception?
00:15:34 What Are Brand Archetypes?
00:17:00 How Should Your Cannabis Brand Speak to Consumers?
00:37:18 DOs and DONTs For Starting a Cannabis Brand
00:45:39 The Psychology Behind Brand Stories
00:54:43 Harsh Realities of Building a Profitable Cannabis Brand

This week we are joined by CPG Branding Expert, Consultant, and Author, David Paleschuck as he digs into the psychology behind cannabis branding and how to amplify your brand to engage more customers.

During our 60-minute webinar, you’ll discover:
• The 14 cannabis brand archetypes and how to target them
• Consumers need states and consumption rituals you need to understand
• Why consumers align with brands and how that can evolve over time

Join us, as we explore why consumers align with brands and how that can evolve over time. Don’t miss out on this opportunity to take your cannabis branding to the next level!

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