Steve Jobs would have never made Apple Vision Pro this way. |
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In today's video blog, Austin discusses how Apple is organized for innovation, starting with the history of Apple's management structure. Then, he finds out how Tim Cook is changing that structure. Finally, Mr. Ha explains the details of just how that works.
Music _Egmont Overture_ by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200069 Artist: http://incompetech.com/ Chapters 00:00 Vision Products Group 01:00 Steve's management strategy at Apple 02:42 Apple's functional structure and auteur theory 03:49 Functional organizations align expertise and control 05:03 Apple's three functional leadership characteristics 05:13 (1) Deep expertise 05:29 (2) Immersion in the details 06:20 (3) Willingness to collaboratively debate 07:47 Functional organizations struggle with decision congestion 09:42 Tim Cook scales things 12:25 Technology Development Group ⇒ Vision Products Group 15:09 Tim Cook is creating divisions at Apple 15:54 How divisions change Apple's leadership model 18:01 The quality of any collaborative endeavor tends to approach the level of taste of whoever has final cut 20:04 Chalk Talk: Apple's Discretionary leadership model |