2014.09.25
Speaker:
Erwan Rambourg
Managing Director Co-head of Global Consumer & Retail Equity Research

Topic: The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Mr. Rambourg will provide insights from his book, The Bling Dynasty, illustrating how doubts about Chinese luxury consumption are ill-founded and Chinese demand is on the cusp of becoming dominant.

Through interviews with brand executives, retailers, experts, and consumers, the speaker will share his findings on:
- how Western brands developed in Asia and the challenges they face, notably ubiquity
- why Chinese consumers are purchasing luxury abroad and its implications for the industry’s future
- why there are no Chinese luxury brands challenging Western models
- why Chinese luxury consumers are becoming similar to their American peers

Erwan Rambourg is a managing director at HSBC in Hong Kong and the co-head of Global Consumer & Retail Equity Research. He has been a top-ranked analyst covering the luxury and sporting goods sectors for the bank for the past ten years. Rambourg joined HSBC in 2005 after working for eight years as a marketing manager in the luxury industry, notably for Richemont and LVMH. Rambourg grew up in New York and has lived and worked in Paris and London. In 2011, he moved to Hong Kong.

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