This is a conversation with Marty Cagan about his latest book, TRANSFORMED.

The book is about transforming your company into a customer-centric product powerhouse. He calls that the Product Operation Model.

If you want to change your company to work more efficient, this session is for you.

Join the Product Masterclass, a 12 weeks coaching program to level up your skills as a product manager. More infos under:
www.product-masterclass.com

Or join one of the biggest product conferences in Europe:
www.just-product.de

0:00 Intro
1:36 What do you want to achieve with TRANSFORMED
4:20 Content of the Book
12:40 Tech vs. The Rest of the Company
16:45 Solutions for CPOs
21:55 How to Change the Company
29:17 Your Process to Change
32:40 Top Down vs. Bottom-up Change
35:10 The Role of the CEO
38:25 How can PO / PM Change Companies?
42:45 Win Hearts & Minds
45:50 AI & Transformation
50:45 European vs. American Companies
56:15 Wrap-up by Marty