In this inspiring episode of the Brand Retro Podcast, join host Mike Brevik as he sits down with Robert Ingalls, founder of LAWPODS and a visionary in the legal podcasting space. Together, they delve into the entrepreneurial spirit of "taking the leap." With a keen focus on starting a podcast, Robert and Mike exchange their insights on the importance of authenticity and the journey to finding one’s unique voice in the crowded digital landscape. They share personal anecdotes and professional tips on building a brand that resonates, crafting a value proposition that stands out, and connecting with an audience on a deeper level. Whether you're a budding entrepreneur, aspiring podcaster, or seasoned professional seeking to reinvent your personal brand, this conversation is a treasure trove of motivation and practical advice. Tune in to hear how to carve your niche, speak your truth, and transform your passion into a thriving platform.

Who’s the Guest?
Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.

Highlights
00:22 - Robert discusses his journey from being a lawyer to starting LawPods.
01:33 - Robert talks about finding a niche in law podcasting.
04:33 - Robert talks about the growth of his business beyond expectations.
08:30 - Individual uniqueness is discussed as an advantage in podcasting.
12:01 - Robert talks about his approach to helping his clients with podcasting.
17:04 - Robert uses the website analogy to explain the value of unique content in podcasting.
20:00 - Reflection on the evolving nature of podcasting and contest dynamics.
21:17 - Reinforcement that a podcast should be valuable, not perfect.
22:24 - An emphasis on the value of producing quality content rather than focusing on overproduction.
23:07 - Advice on the necessity of defining the purpose of the podcast and its scope.
24:19 - Suggestion to develop a strategic approach to podcast content for more effective lead nurturing.
26:04 - The value of networking through podcasting is highlighted.
26:44 - Encouragement to start podcasting despite any initial fears or reservations.

Episode Resources
Connect with Mike Brevik:
www.brandretro.com
http://www.cyberdogzmarketing.com/
mike@cyberdogzmarketing.com
Connect with Robert Ingalls
https://lawpods.com/
https://www.instagram.com/lawpods/
https://www.linkedin.com/company/lawpods
https://www.linkedin.com/in/robertingalls
https://www.facebook.com/Lawpods