In this video I show you how to work out when to pause Google Ads keywords.

It can be very difficult to work out the right time to pause keywords in your Google ad campaigns.

Just because a Google ads keyword is not profitable now, doesn't mean it won't be in the future.

Knowing how to assess Google ads keywords and optimize your campaigns is really key to your long term success with Google ads.

This video gives you a number of Google ads optimisation tips and explains how I think about it.

#googleads #googleadsoptimisation

CHAPTERS:

0:00 Intro
0:23 How to assess keyword performance
3:27 Keyword assessment timeframes
5:20 When you do pause keywords
7:15 Pause profitable keywords?
8:36 How to optimize unprofitable keywords

WATCH NEXT:

How To Use Google Ads Auction Insights Report in 2022
https://youtu.be/QRnDyICvbs8

How To Create A NEGATIVE Keyword List For Google Ads
https://youtu.be/5vG9ma30Vr0

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